The Client
A multinational manufacturer and marketer of branded consumer foods sold through retail stores.
The Environment
The food industry is facing major challenges over the last decade worldwide such as an increasingly stringent regulatory landscape, a pressing race towards making the food manufacturing process highly conducive to the environment by adopting numerous recycling practices, and the rapid rising of veganism that is closely linked to ethical treatment of animal concerns. In addition, in Greece the financial crisis resulted in a volatile political environment and precarious market conditions impacting business and challenging investments.
The Objective
To assist the Client understand the political driving forces, foresee economic developments and market trends and thus to enable a pro-actively response to future challenges.
The Tactics

ANTICIPATE

  • Built a solid network for timely and accurate intelligence gathering and held regular meetings with key stakeholders to double check it.

  • Daily monitoring the political, economic and sectoral landscape through the lens of the Client.

  • Produced a weekly monitoring and publicity report.

ADVISE

  • Drafted a comprehensive stakeholder map and a detailed issues map.

  • The mapping was complemented by dynamic key stakeholders’ profiles, surfacing positions, enumerating priorities and unfolding relationship dynamics.
  • Prepared topic-specific memos and delivered executive briefings to make sure our Client has the necessary insights.
  • Sent real-time notifications on all major political and economic developments including a comprehensive assessment of potential business impact using our experts’ proven analytical skills.

  • Scheduled conference calls enabling the Client to have direct access to our experts, discussing political and economic developments as well as market trends, debating over prospective scenarios and getting all the answers they need.

The Results

(1) The Client was enabled to take informed decisions successfully navigating the turbulent environment. (2) The inevitable business impact due to the Greek financial crisis and political turmoil was mitigated.