The FMCG sector has a significant contribution to the growth of the Greek economy, demonstrating remarkable resilience to the decade long economic crisis.

Despite being faced with several structural and regulatory challenges, it remains extrovert and competitive, attracting significant interest from both local and foreign companies, looking to create value by consolidating small businesses, shifting production and injecting new production and packaging capabilities.

At effectus, we enable Greek and multinational FMCG companies to protect and grow their business by timely tracking regulatory trends and effectively engaging key stakeholders.

We also empower client market entry plans by providing meticulous political due diligence services and crafting and executing comprehensive public affairs campaigns to successfully address critical regulatory challenges and secure a swift product launch.