Let there be… effectus!

Following ten years of hard earned growth in the Greek and international public affairs market Rollerdeck Associates, a government relations and strategic communications firm, becomes effectus.

The firm changes its name and brand identity in order to better reflect the fast-evolving public affairs trends.

At the same time, the firm is reinforcing its team, in order to continue meeting the growing needs of its clients in a “multi-crisis” environment and has concluded the relocation of its headquarters to a new, more functional space, one which strengthens the ties between its people and authentically expresses its corporate culture.

Effectus is the exclusive Greek partner of the largest worldwide network of independent public affairs firms. Its mission is to form the necessary common ground between society needs, policymakers’ agenda and business interests, thus promoting democracy and inclusive growth.

On the occasion of the announcement for the firm’s new name and brand identity, Managing Partner Mr. Ioannis Kofinis said:

“Despite the significant challenges we are all facing today, we decided to do what we do best: Move forward with boldness and determination.

So, Rollerdeck Associates becomes effectus!

We are also investing in strengthening our team with the addition of seasoned professionals and in ensuring a better working environment for our people in our new offices.

Effectus, therefore, begins its journey guided by the fundamental characteristics that have secured the past decade’s success:

Our partner level commitment to the everyday servicing of our clients’ needs,

Our persistence for tangible results for our clients and

Our non-negotiable dedication to transparency and ethics.

Thanking our clients and partners for their trust and cooperation over the course of these ten years, we carry on with optimism.”

The company also launched its new website, as well as its LinkedIn page.