Reputation among key audiences is a vital asset for corporations, associations and non-profits alike. However, building and maintaining a positive and strong image in today’s era of 24-7 connectivity, fake news and the constantly shifting influence of the numerous communication channels, is as demanding as ever.

The effectus team of traditional and new media experts enables our clients to effectively build and safeguard reputation, mitigate risk and achieve measurable ROI.

We are Passionate Story Makers designing and implementing trailblazing, pinpoint communications.

Strategy & Positioning

We craft bespoke, impactful narratives to best tell our clients’ stories, using the right tools for the right audiences.

We then develop detailed, time-precise action plans, consisting of fresh ideas, in order to successfully position our clients and help them stick out from competition.

 Press Office & Media Relations 

Aiming at a low to zero burden for our clients’ in-house teams, we provide the full array of Press Office activities by editing press releases to build interest among journalists, disseminating them to tailored-made media lists and persistently following-up to ensure maximum coverage.

We handle media requests to make the most out of every media encounter and support our clients in building and maintaining trustful and productive channels of communication with key reporters, digital influencers etc., in order to increase their share of voice.

Media Monitoring

We turn lengthy, unutilized clipping services into a reader-friendly, interactive monitoring report of all national and local, print and digital media.

Thus, our clients’ executives have everything written or said about their company, competitors and areas of interest literally at their fingertips early on every day, preparing them to take informed decisions, timely respond to upcoming issues, as well as measure communications effectiveness.

Content Creation

Content is King. So our team of talented copywriters tirelessly produces engaging, compelling content for our client’s own print and digital communication channels. In this manner, we ensure messages are on-strategy and get across crystal clear.

Crisis Communications

In today’s era of certain uncertainty, we advise, train and support our clients in expecting and dealing with the unexpected.

We prepare them for communications crises, work alongside them to soundly respond to even the more daunting communications challenges and help them restore any potential damage to their reputation.