Reputation among key audiences is a vital asset for corporations, associations and non-profits alike.

However, building and maintaining a positive and strong image in today’s era of 24-7 connectivity, fake news and heightened stakeholder scrutiny is more demanding than ever before.

The effectus team of traditional and new media experts enables our clients to effectively build and safeguard reputation, mitigate risk and achieve measurable ROI.

We are Passionate Story Makers designing and implementing trailblazing, pinpoint communications.

Strategy & Positioning

We work closely with our clients to develop tailored-made communications strategies that enable them to effectively articulate their value proposition and stick out from competition.

We then craft bespoke, impactful narratives and develop detailed, time-precise action plans to best tell our clients’ stories, using the right tools for the right audiences, at the right moment.

 Press Office & Media Relations 

Aiming at a low to zero burden for our clients’ in-house teams, we provide the full array of Press Office services.

We draft compelling press releases to build interest among journalists, disseminate them to tailored-made media lists and persistently follow up, to ensure maximum coverage.

We also handle media requests to make the most out of every media encounter and support our clients in building and maintaining trustful and consistent channels of communication with key journalists, in order to increase their share of voice.

Media Monitoring

We turn lengthy, unutilized clipping services into a reader-friendly, interactive monitoring report of all national and local, print and digital media.

Thus, our clients’ executives have everything written or said about their company, competitors and areas of interest literally at their fingertips early on every day, preparing them to take informed decisions, timely respond to upcoming issues, as well as measure communications effectiveness.

Content Creation

Content is King.

So our team of talented copywriters tirelessly produces engaging, compelling content, supporting clients in delivering crystal clear, impactful, on-strategy messages, to their various audiences across all communications channels.

Media Training

We specialize in organizing innovative workshops, preparing senior executives and corporate spokespersons in effectively engaging with journalists, under demanding circumstances.

From theory memos to real-studio interviews and simulation exercises, our unique media training offering uses all available tools to enable participants to develop the skills required to confidently and successfully represent their organizations across different media environments.

Crisis Communications

In today’s era of certain uncertainty, we advise, train and support our clients in expecting and dealing with the unexpected.

We prepare them for communications crises, work alongside them to soundly respond to even the more daunting communications challenges and help them restore any potential damage to their reputation.