News

As part of its signature Market Access service, aimed at helping firms enter new markets and increase sales with minimum risk and at a minimum cost, Rollerdeck Associates partnered with Emirates Airline to organize the 2nd Greek Deluxe Travel Roadshow event in Dubai, building on the success story of last year’s similar organization.

Under the auspices of Marketing Greece and sponsored by the Region of Central Macedonia, the Region of South Aegean and Athens International Airport “Eleftherios Venizelos”, the event took place at the JW Marriott Hotel. It featured presentations of Greek luxury tourism destinations, as well as a B2B workshop between a delegation of the best Greek luxury hotels, resorts and yachting companies and Dubai’s key outbound tour operators and travel agents.

The organization attracted significant media coverage which -according to leading local PR agency All Details- amounted into more than 250.000 USD in PR value.

Furthermore, all Dubai based operators and agents stated that they would be recommending Greece as a travel destinations to their clients and expressed their interest to further explore cooperation opportunities with specific participating Greek companies, when answering a post-event distributed questionnaire.